Download Tell an Authentic Story So Irresistible People Will Talk About You to get a taste of what it’s like to work with me.

I help you communicate who you are, what you do, and the difference you make—in words that open minds and move hearts.

Once, I wrote from a desk that doubled as storage for large boxes of tiny toothpastes. I was a 20-year-old summer intern then, hired to help grow a Red Cross program that distributed hygiene care kits to homeless people all over Seattle.

I gathered up loads of information and made a beautiful newsletter with all my heart. And you know what? My supervisor was so proud. She snail-mailed out many copies.

This is how I launched a great career! Yes, and—I almost disowned this origin story.

You see, I knew, deep down, that something was off about that newsletter. But I got away with it, so I kept quiet about it.

Since that summer, I’ve worked with Microsoft, Boeing, the University of Washington, Seattle Japanese Garden, Compendium, Asian Counseling and Referral Services, Women’s Business Exchange, Joanna Bloor, and several New York City-based entrepreneurs. My functions have ranged from a cultural interpreter, event producer, CRM manager, and brand slash content strategist to art director, editor, writer, and storyteller (sometimes all in one job and then some).

All these years, that niggling off feeling stayed in the background, propelling me to hone my craft.

And I’ve learned that there’s a difference between offering well-written information and giving people a reason to care.

The toothpaste I sat beside? I thought about them as mouth-cleaning objects, and that getting more of them into the hands of homeless people meant success. When in truth, those tubes were tiny respites from reality so harsh, it’d take your breath away.

I should’ve treated each care kit as a unit of dignity with my words. And understood that one person restoring the dignity of another, even in minuscule ways and in overwhelming circumstances, are seeds of hope. Those seeds, as they multiplied, are the “success” that was worth measuring.

What I now know about true success and giving people a reason to care shows up in my work every day.

As you consider what you do in the world—and how you talk about it—I heartily recommend you:

1) Aim higher than what you can get away with.

2) Measure what really matters.

3) Own your story, warts and all.

Then, watch as the opportunities you seek arise to meet you. And if I can help, please reach out to let me know.