Discover the life-changing magic inside tiny joys.

You are a miracle, not a problem to be solved.

I invite you to experience one year of tiny shifts + weekly accountability for self-love—so you can end chronic overwhelm, rewire your brain, and embody joy 365.

Is this you?

You’re a professional woman in your 30s to 50s who loves to learn and grow.

You're also pulled in multiple directions by a demanding career, children, a partner, extended family and friends, your communities, and the charitable causes you support.

You bear the weight of an unjust world, yet you feel guilty for saying it's too much. Maybe you're afraid to stop or slow down. So, you sneak in a bit of fun before doubling down on improving yourself so you can do it all, only better.

But before long, your overflowing plate has zapped your energy again, distancing you even more from your true self.

Imagine what life could look like instead: 

  1. Mornings filled with calm and intention.

  2. Days that are spacious and fulfilling. 

  3. Evenings reveling in the little things that brought you joy, not lamenting how stressed, exhausted, and “behind” you are.

My friend, this isn’t a self-love daydream. 

You can be delighted by default and stop grinding so damned hard.

By joining this program, you will sustainably build a "successful" life that is uniquely yours, one tiny step at a time.

The solution: Tiny Shifts to Joy.

Tiny Shifts to Joy is a transformative year-long experience led by me, Rumi Tsuchihashi.

This program doesn’t ask you to achieve a result. In fact, it barely asks you to do anything because the goal is to be. 

By making tiny daily shifts in your focus—divesting 1% of your attention from worry and frustration and reinvesting it joy—you will unlock the shiawase 幸せ within. 

What is shiawase? It’s a hybrid of happiness, prosperity, and inner peace. Or Japanese for “The happily-ever-after feeling you expected to feel for the rest of your life after you achieved a big goal—but didn’t.”

What you couldn't feel by achieving, you can feel by being present.

This year, the Year of the Snake, let's shed what no longer serves you and step into a brighter, sparklier, more spacious chapter of your life, no matter what chaos the outer world throws you. 

What to expect from our year together.

Reclaim your time.

Plug energy drains and discover where joy already exists.

Joyful relationships.

Improve connections with family, friends, and colleagues.

Reduce stress.

Transform harried, unsatisfying days into a series of luxurious, fulfilling moments.

Brain rewiring.

Studies show that noticing micro-moments of happiness changes your brain, increasing positivity and resilience.

Stronger boundaries.

Set them with confidence and ease.

Independent joy.

Feel good inside, no matter what’s happening outside.

How exactly does Tiny Shifts to Joy work?

It's an interactive, intimate, and private program—a partnership—that meets you exactly where you are.

Starting February 16, you'll get a short email from me every Sunday. Each one will open with a story and finish with a prompt to grasp onto a tiny element of your life and shift it for the better. 

You'll also get three questions:

  1. What tiny shift brought you joy this week?

  2. What one area of life would you like to lighten up next week?

  3. How will you make space for yourself in the coming days?

Answer these questions in just 5-10 minutes and send them to me, along with any questions or concerns. Within a few days, you’ll receive a thoughtful, personalized reply.

We’ll repeat this little process every week for a year. 

This program works by compounding the effect. These almost imperceptible shifts will magnify over time (check out the math in bullet #3 below!). By the end of this year-long journey, you’ll be more shiawase 幸せ. You’ll be yourself: more present, connected, and authentically you than ever.

***

In summary:

  1. Asynchronous, distraction-free coaching: No meetings or scheduling hassles.

  2. One-on-one weekly email correspondence for 52 weeks: Answer three simple questions each week and receive personalized feedback.

  3. Incremental change: Commit no more than 15 minutes a week. Did you know a 1% daily reinvestment of attention will yield a 37.78x increase in your capacity for joy in just one year? Amazing.

  4. Accountability for being, not doing: No long to-do lists. No comparison to others.

The beauty of committing to Tiny Shifts to Joy is that things outside your control don’t have to “work out” to experience well-being. And you don’t have to fake it till you make it, either. Instead of adding more to your plate, this program simplifies your life, and real positivity compounds week after week.

Why work with me?

I can very much relate to your challenges.

In my twenties, I was ambitious and driven to achieve. Then, between my thirties and forties, I lost a marriage, a house, a dream job, money to poor investments, and a sense of myself. I barely survived the ten years I spent as a single mom to two kids. 

And all along, I was held back by the unspoken yet fierce expectation that I fit the stereotype of a demure, compliant Japanese woman at your service—which should not exist in the 21st century but very much does.

Today, I’m a celebrated writer, coach, and newlywed to a tall, dark, and handsome man who cooks delicious gourmet meals multiple times a week. What? I can hardly believe that’s me I’m talking about. 

Through tiny, intentional shifts, I’ve cultivated a life I love. 

My house is in the city, but it is also near miles of wooded trails that my dog, Nicki Minaj, and I walk daily. I stop to smell the roses climbing up my neighbor’s fence and sleep in on Mondays beside a tall pile of books. I revel in being in a community with fellow writers and storytellers. My simple life isn’t the internet’s idea of wild success, but it is mine.

I am proof that itty bitty shifts add up to shiawase.

Other credentials include:

  • I’m the author of three books on noticing and savoring tiny moments.

  • One of my micro-essays on love was published in the Modern Love column of The New York Times.

  • I’m a certified Ambition Guide for Joanna Bloor Worldwide, a celebrated personal leadership organization.

  • I write the weekly Nudge newsletter on Substack, which helps readers find wonder and joy in the everyday.

I’m a Highly Sensitive Person and a people-oriented introvert who sees you—and knows how challenging it is to hold onto the best of you in a world that demands you be someone else. 

I will guide you back to yourself with grounded, calming energy and practical wisdom. I’ve helped many people discover alignment with their idea of success, and I will help you cultivate a life of deep shiawase, too.

Don’t take my word for it.

  • “Rumi is a gem. She has a calm and deeply thoughtful presence. She’s a master at bringing you out of your shell and beautifully packaging your authentic strengths.”

    Marci Tonnemacher,HR Director, mathematician, and artist

  • “Working with Rumi led to the beginning of my new identity and life based on slowing down, authenticity, and what brings me joy.”

    Cicely Green, LCPC, RYT-200

  • “Rumi is an incredible teacher of what happens when we shift our focus and see what really matters.”

    Caroline Harvey, Communications Coach 

Your investment.

Think about how you spend money, often in small increments, to feel better.

Did you know that in the 1920s, advertisers invented insecurities about our bodies or possessions to sell us “solutions” to those made-up problems? (Look up Halitosis for a sobering example.) 

It was the dawn of consumerism. 

A century later, most of us are caught up in buying a little something week after week to compensate for what we feel is lacking—time, prestige, a hot bod, or belonging.

But the cure doesn’t last. The feel-good was always meant to fade and leave us worse off. Our desperation compounds, and we get further from our inherent joy with each purchase.

So, how much does Tiny Shifts to Joy cost? Just $997. 


You might be thinking, “Just? $997 is NOT a tiny price tag.”  

But it’s less than the cost of your weekly coffee runs or takeout meals. For less than $20 a week, you can receive personalized attention for your growth. For once, you’ll be spending money to break up with consumerism and tap into the ever-flowing joy within.

You’ve spent years giving everything to others, ensuring their happiness, comfort, and success. Isn’t it time to invest in you? 

This program is your chance to discover, then prioritize, what most matters.

If you enroll now, you’ll save an additional 20% with coupon code SHIFT. That’s less than $16 a week to create a life of joy, balance, and fulfillment. 

I think it’s time you gave yourself the care and attention you so generously give to others.

Your opportunity awaits.

This program is only offered once a year, and spots are limited. The doors open on January 29, 2025.

Why that date? Because the Year of the Snake begins then. 

From ancient times, snakes across cultures have represented healing transformation. 

The Egyptian goddess Wadjet is a protective deity associated with wisdom and royalty. In Norse mythology, the Midgard Serpent, Jörmungandr, encircled the world, symbolizing the cyclical nature of life, death, and rebirth. In Hinduism, the serpent symbolizes Kundalini, spiritual energy that sits coiled at the base of the spine, waiting to be awakened. Hello! This is our year!

And remember: the math doesn’t lie. A 1% shift daily will transform your capacity for joy by 37.78 times in just one year. 

Take the first step towards joy.

This is more than a program; it’s a permanent getaway from the tyrannies of consumerism and grind culture. 

Imagine yourself in early 2026, looking back on the year and realizing how much calmer, more present, and joyful you’ve become. You didn’t believe you could 37x your sense of spaciousness, but here you are, living proof that little things add up big time.

Make this the year you finally step off the hamster wheel and into the life you’ve been yearning for.

Frequently asked questions.

What kind of results can I expect?

While the shifts are small, their cumulative effect is transformative. By the end of the year, you’ll experience increased joy, reduced stress, stronger boundaries, and a more fulfilling connection with your true self.

How much time will this program take each week?

The program is designed to fit into even the busiest of schedules. Each week, you’ll spend 5-10 minutes answering a few questions and reflecting on tiny shifts. Your responses will lead to profound changes over time.

Do I need to attend meetings or schedule calls?

No. This program is entirely asynchronous, meaning no meetings or calls to worry about. You’ll receive prompts and feedback via email, making it easy to participate at your convenience.

What happens if I fall behind?

This program is forgiving and flexible. If you miss a week, simply pick up where you left off. The focus is on sustainable growth, not perfection.

Is this program suitable for me if I’ve tried other self-improvement plans?

Yes! Unlike traditional self-improvement programs, Tiny Shifts to Joy emphasizes being rather than doing. It’s a refreshing approach tailored to meet you where you are.

I work with a therapist. I work with a coach. I’m in a Mastermind. Will I find Tiny Shifts to Joy redundant?

This is good news. I love how much support you’ve created to heal and reach goals. This program takes little time and will amplify the benefits you receive from what you’re already doing. The weekly touchpoints—the built-in accountability for being—are the balm for your nervous system you didn’t know you needed.

I don’t see a therapist or coach. I’m not in a Mastermind or any kind of support group. Will Tiny Shifts to Joy be enough to make a dent in my stress levels?

Yes! If you consistently divert 1% of your attention from the world's noise and reinvest it in noticing joy that bubbles up for no reason, your capacity to experience shiawase will be 37 times greater in one year. And your baseline stress level will drop accordingly. 

Will the program work for me if I don’t love journaling?

Yes! The three weekly questions trigger your memory and sharpen your “joy-catching radar” as you go through everyday life. If you can capture bullet points, you will grow, and you’ll enjoy shiawase. You don’t need to love journaling to get results from Tiny Shifts to Joy.

I’m a journaler. Couldn’t I get the same results without this program?

It is 100% possible you could get the same results without Tiny Shifts to Joy. But without accountability for living from your true nature, week after week, grind culture will very likely suck you back into hustling for your joy and self-worth. Research confirms consistency is key: what we repeat is the most significant predictor of our future state. In other words, getting help helps with consistency, which practically guarantees results.

I don’t identify as a woman. Is this program for me?

Yes! I welcome people of all genders to consider this program. You will love it if you identify with the struggles listed above, have a vision of calm and joy, and find the tiny shifts over time approach refreshing. Many men who read my books have said, “Is it weird that I see myself in your stories?” The answer is always, “No, humanity knows no bounds.” And please remember this: the coaching work happens privately. The dialogue happens just between you and me. 

How transformative can coaching can be with one brief email exchange a week?

Much more transformative than you think. I’m known for short, potent communication. I will name the theme, the common thread, and the underlying pattern I see. My gentle suggestions will be digestible and offer a focal point. You’ll usually get more than enough food for thought for a week. But if you’ve run into a big block, I can offer you a package of in-depth Zoom coaching sessions for an additional fee.

How will I communicate with you?

You’ll correspond directly with me via email. My thoughtful, personalized replies will guide you back to yourself over fifty correspondences (a full year minus two break weeks.)

Last words.

Whether you enroll in Tiny Shifts to Joy or find another path forward, please don’t let another year pass without investing in being who you truly are.

Shiawase, the ability to savor the sweet joy that’s already here, is your birthright. It’s been there all along. I want you to recover it from the talons of grind culture. 

You can stretch your capacity for joy. 

You can hold everything that comes your way—the sorrows, the tender rage, and the responsibilities—without losing out on joy. 

Whether you reclaim it with my help or another way, 2025 is the year to take shiawase 幸せ seriously.

And if you do join Tiny Shifts to Joy, you’re in for a luxurious treat. I will take care of you. And you’ll grow more authentically you, one day, one week at a time. You’ll be the lighthouse, the positive ripple effect-maker you and the world have been waiting for.

Thank you for saying yes. We’ll begin on February 16, 2025.

I can’t wait to see you shed old skin and love the one you’re in!